Research and development of a new brand, responsive website, video/print/web art direction and hands on UX and visual design. Heading up a small UX design team and front end developers. I contracted a mid weight designer to work directly for my limited company. As well as designing the logo and shaping the overall look and feel of the website I also designed the book cover template and art directed the videos for this ambitious and heavily funded online and print education facility. Macat teaches 14 humanities subjects with tools that include; analysis books both print, online pdf and audio, using a unique structure to help explain the most seminal and important books of our time. Also offered are online courses based on these books with a particular focus to encourage critical thinking.